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Lead Statuses

Every lead has a status that shows where it is in its lifecycle.

Statuses

Status Description
In Progress The visitor is currently filling out the form, or has recently been active. This is the default status for new leads.
Abandoned The visitor stopped without finishing and was inactive longer than Mark Abandoned After. Abandoned leads receive automatic recovery reminders.
Recovered The visitor came back through their resume link and completed the signup. This is the number that shows how many customers the plugin won back.
Completed The visitor finished the signup on their own, without using a resume link.
Archived Manually moved out of the working list by an admin. Nothing archives leads automatically.

Typical Lifecycle

In Progress ──(inactive)──> Abandoned ──(resume link + finish)──> Recovered
     │                          │
     │                          └──(visitor returns)──> In Progress
     └──(finishes directly)──> Completed

Any status ──(Archive)──> Archived ──(Unarchive)──> In Progress
  • If an abandoned visitor starts typing again or opens their resume link, the lead goes back to In Progress.
  • Recovered and Completed are final — resume links for these leads show an Already Completed page.

Separate from the lead status, each resume link can be:

Status Description
Active The link works and restores the form.
Disabled The link shows a Link Disabled page. Disabled leads are skipped by automatic reminders.

Timeline Events

Event Meaning
Started First data was captured and the lead was created
Saved Progress was saved (shown at most once per hour)
Abandoned The lead was marked abandoned
Resumed The visitor opened their resume link
Completed / Recovered The visitor finished the signup
Recovery Email Sent / Recovery SMS Sent A recovery message went out
Archived / Unarchived An admin archive action